Business and Innovation (0EM05)
Instructor :
Course typeFree Elective
SemesterUnrestricted
TermSpring Semester
ECTS2
Teaching hours2
Laboratory hours
Description
Basic principles; business and distinctions of enterprises; foundation and organisation of business; obligation of the enterprises; encouragement of business; policy and promotion of enterprising; management of human recourses (employment, education, payment, discharge); Building communication capability through interpersonal competence; Business performance and communication excellence; Finances, enlargement, definition of the tasks of the market; market research; business development; budget; financing; management of the financial capital (brand names, trademarks); mergers and acquisition.
Course objectives

By completion of the course, the students will be in position to:

  • Develop their skills in business and innovation.
  • Familiarise with the modern concept of business making and develop corresponding business skills.
  • Understand and detect the importance of net technology on the development of innovations.
  • Detect business opportunities and build up methods of creative thought.
  • Distinguish, outline and build up brief contexts that will be highlighting: Business Models, Marketing Plans, Business Strategies etc.
  • Study, draw, explore and elaborate the “Business Idea Plan Composition Guide” and the “Business Plan Composition Guide”.
Textbooks/Bibliography
  • Η Επιχειρηματικότητα, Πετράκης Παναγιώτης, ΠΑΝΑΓΙΩΤΗΣ ΠΕΤΡΑΚΗΣ, 2η/2008, ΑΘΗΝΑ
  • Το επιχειρηματικό όραμα σε Business Plan, Κέφης Βασίλειος Ν.,Παπαζαχαρίου Πέτρος, ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ, 1η έκδ./2009, ΑΘΗΝΑ
  • ΔΗΜΙΟΥΡΓΙΑ ΝΕΟΦΥΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ, Spinelli Stephen, Adams Rob, Παπαδάκης Βασίλειος, UTOPIA ΕΚΔΟΣΕΙΣ ΕΠΕ, 1η Ελληνική-9η Αμερικανική Έκδοση/2015, ΑΘΗΝΑ
  • Επιχειρηματικότητα, Deakins David,Freel Mark, ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ ΑΕ, 1η/2007, ΑΘΗΝΑ
  • Ανάπτυξη Επιχειρησιακών Μοντέλων, Alexander Osterwalder, Yves Pigneur, Α. ΠΑΠΑΣΩΤΗΡΙΟΥ & ΣΙΑ ΟΕ, 1η έκδ./2011, ΑΘΗΝΑ